Tuesday, March 11, 2008

Apple Computer is the only way to combat the communists


This Commercial was first released in late 1983, it is a commercial for Apple's Macintosh it depicts a world were everyone looks identical marching through a hallway to a room with a lead figure delivering a speech of how the residents are one and as a whole. This represents the most easily identifiable feature of a dystopia. More specifically the dystopia described by George Orwell in his novel 1984 which is the year Apple released the Macintosh. The commercial then shows a women who isn't as pale as the rest of the people shown in the commercial and she is wearing unique clothing and running with a sledge hammer. We then see that she is running from the enforcers of this dystopia's ideals and we are certain that it is a crime to thing freely in this society. As she continues to run the speech being given by the omnipresent figure is reaching a climax, and everyone is hypnotized in his words. The woman stops in front of the screen and hurls that hammer directly at it, destroying the oppressor of this society and liberating all who live in it. We then see "On January 24th Apple Computer will release the Macintosh, and you will see why 1984 wont be like 1984."

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